Viatu, a Zug-based startup, is on a mission to create a solution to these two issues. Sustainable travel is the present – and it needs to be, given the travel and tourism sector is responsible for about 8% of global greenhouse gas emissions. At the same time, travellers are increasingly looking for more sustainable options. To make it simpler, some opt for a travel agent – but this can be slow and costly, and lacking in personal taste. Booking holidays is time-consuming, complex and inefficient. Multi-locational trips, with a number of different itineraries and activities, can take even longer. They have to search amongst various websites and resources. When it comes to booking holidays, it’s reported that people spend an average of more than 10 hours in the weeks leading up to their holidays. Travel has changed drastically over recent years and it’s now increasingly influenced by personalisation, accessibility, and sustainability. The travel tech team now plans to expand its offering and continue to reshape modern travel. ‘The blend of real and wit made for a wonderfully sublime experience.Swiss startup Viatu has just secured $1 million (€906k) for its platform that aims to simplify the booking process of sustainable travel and adventures. ‘ I haven’t read a book this engrossing for a long time.’ ‘The premise is bizarre but brilliant! I am ready to move to Hudson, NY to meet these folks!’ A new – and not entirely honest – relationship is going to be born.Ī relationship that will transform both of their lives. What Greta doesn’t know is that she’s about to bump into Big Swiss in the local dog park. Greta is miles away, sitting at a desk in her own house, wearing only headphones, fingerless gloves, a kimono, and legwarmers, transcribing this disembodied voice. Greta and Big Swiss are not in the same room, or even the same building. Nor has Greta actually ever been to Switzerland. Well that’s how Greta imagines seeing her they haven’t actually ever met in person. She’s a head-turner: including the heads of infants and dogs.

Greta can see her now: dressed top to toe in white, that adorable gap between her two front teeth, her penetrating blue eyes. That’s Greta’s nickname for her – she is tall, and she is from Switzerland. Trauma shouldn’t be this fun.’ SARA PASCOE I laughed so hard it ached.’ GILLIAN ANDERSON ‘Made me laugh and think too much (the right amount?) about sex and death and honesty.‘ MONICA HEISEY ** SOON TO BE A MAJOR HBO SERIES STARRING JODIE COMER **

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